The Mathilde Flower Shop’s naming was created inspired by the Vila Matilde neighborhood in São Paulo, based on the same location. The choice of the icon is justified by the lightness and authenticity of the flower, and at the same time, the analogy with the bee, in its effortful work with the flowers. The colors of the logo refer to the freshness of the flowers, the company's sobriety, maturity, kindness and well-being.

O nome para Mathilde Flower Shop foi criado inspirado no bairro Vila Matilde, em São Paulo, baseado no mesmo local. A escolha do ícone justifica-se pela leveza e autenticidade da flor, e ao mesmo tempo, a analogia com a abelha, em seu esforçado trabalho com as flores. Suas cores remetem ao frescor das flores, sobriedade da empresa, maturidade, gentileza e bem estar.